SA footy fans' spending habits revealed

Port Power fans are more likely to spend their dough on video games and kids' fashion whereas Crows supporters are the AFL’s most charitable. 

That's according to a recent national study which laid bare the spending habits of more than 30,000 footy fans comparing the purchase preferences in 25 categories including cars, international and domestic travel, technology, arts and crafts gardening, cycling, children's fashion and pets.

Demystifying stereotypes about some supporters and confirming others, the NAB analysis found Power fans were the most thrifty shoppers in the nation – but they also topped the spending on kids' fashion. 

The data also revealed South Australian footy fans were more likely to have spent their money on a new car but unlike Demons fans, aren't likely to buy antiques. 

Port Adelaide fans won the wooden spoon in a range of categories, including spending on Apple products, concerts and festivals, luxury boutiques, maternity, international travel, arts and crafts, pets, online media and the great outdoors.

Power fans, though, did spend up big on budget shopping and catalogue shopping and topped the list in the category of boating. 

Crows fans were near the top for Arts and Craft and proved to donate the most amount of money to charity. 

Click here to find out how your AFL team ranked in each spending area.

NAB customer analytics and research general manager Gautam Bose said grouping customers by which footy club they support was just a fun way of analysing data.

"It also gives our business customers insights that helps them to understand their customers better," he said. 

NAB's data follows a week of controversy involving the AFL media department who described Power fans as 'ferals' after Port Adelaide's win against West Coast on Saturday night. 

Port Adelaide chairman David Koch was quick to respond on social media tweeting his anger about the comment and asked the AFL to apologise.

Shortly after, AFL Media Relations Manager Patrick Keane responded to the Port Adelaide president on Twitter admitting the comments made were inappropriate and an apology would follow.

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