ONE of the stars of My Kitchen Rules and paleo lifestyle advocate, chef Pete Evans, has been touring the region this week meeting local food producers and learning more about what they have to offer.
The latest series of MKR started on television this week but filming finished last year and Mr Evans is now travelling around Australia filming the second series of his other show The Paleo Way.
He is also starting his Australian and New Zealand Paleo Way tour in Port Lincoln with a public event at the Nautilus Theatre on Friday.
He said he was filming in quite a lot of the locations on the tour and he could not think of a better place to kick it off than Port Lincoln.
This is his first trip to Eyre Peninsula although he was already familiar with the region's world renowned seafood and it has long been on his list of places to visit.
Regional Development Australia Whyalla and Eyre Peninsula helped coordinate his four-day tour of the region with visits to local mussel, prawn, oyster, clam, octopus, sardine and salt producers.
Mr Evans said the sustainability of many of the region's seafood industries was one of the things that had attracted him.
"That's why I'm here - Port Lincoln has some of the world's best fishing standards and the species we're featuring in this program have been targeted.
"For example mussels are one of the most sustainable food products.
"My role, or my job, as a chef and lifestyle coach, is to turn these products into something people want to cook at home."
He said people on Eyre Peninsula were "blessed" to have such a bounty on their doorstep.
"I want to help celebrate this region."
Mr Evans said over the past few decades a lot of the population had lost sight of where their food came from but there had been a huge shift back toward people wanting to know more about their food, which would be good for Port Lincoln as a "region of provenance".
"People can trust the food that comes from here."
Mr Evans said he was excited that more than 1 per cent of Port Lincoln's population would be attending his session on Friday to learn more about the paleo lifestyle.
"Those people can help change and influence people in their community because it's such a large proportion of the population, especially if they start to demonstrate the benefits of the (paleo) lifestyle.
"Paleo goes hand in hand with Port Lincoln.
"You have got the most amazing produce here.
"It's just about how you embrace that so it becomes medicine."