EP tourism promoted to China

VISIT: Huang Xiaoming in Coffin Bay. Picture: SATC.
VISIT: Huang Xiaoming in Coffin Bay. Picture: SATC.

THE Eyre Peninsula and the rest of South Australia is about to be marketed to China like never before.

The state’s premium food and wine are about to be showcased throughout China in the South Australian Tourism Commission’s (SATC) biggest campaign.

Chinese superstar, actor and singer Huang Xiaoming has been announced as South Australia’s tourism ambassador, promoting the state to millions across China.

Mr Xiaoming said he was “delighted” to be the state’s ambassador after enjoying his time here in November.

“South Australia is a place where you can enjoy breath-taking natural scenery, meet the local wildlife, and experience world-class vineyards and food to enjoy the best of Australia,” he said.

Iconic images featuring Mr Huang will showcase the range of experiences the state has to offer, like swimming with sea-lions and enjoying Eyre Peninsula’s fresh seafood. 

Tourism Minister Leon Bignell said China was SA’s largest market by spend, “pumping” $352 million into the visitor economy in the past year.

“Having him as our ambassador in China is a massive win for our state,” he said.