SPENCER Gulf prawns that were exported to Japan for sale for the first time over the Christmas period were a hit with Japanese consumers.
Local prawns were on the market in Japan before Christmas and were sold up until the new year after being targeted because of the fishery's Marine Stewardship Council (MSC) label, which was awarded to the industry in 2011.
South Australian Prawn Co-operative general manager Terry Richardson said the amount of prawns consumed over the Christmas period by Japanese customers was a large amount.
"The first sale of Spencer Gulf king prawns to Japan was made prior to Christmas and the sales results were very pleasing," he said.
Mr Richardson said the co-operative had received positive comments from the supermarket that sold the prawns.
"The marketing manager of the co-operative will be visiting Japan in early April for an Australian trade event and will be discussing future business opportunities with supermarket representatives," he said.