American rock band KISS are set to perform their first concert at sea for great white sharks near Port Lincoln in November.
As part of accommodation company Airbnb's launch of Animal Experiences, to help set a new standard for animal tourism, the band will play offshore on the deck of a local tourist charter boat.
KISS front man Paul Stanley said they had played a lot of "crazy" shows, but this one topped them all.
"Playing to our fans is everything to us, so hearing that great whites are die hard rockers, we're planning a set we think they will love thrashing out to," he said.
Sound is known as underwater stimulus for marine life and according to research great white sharks have shown preferences towards heavy metal and rock and roll music.
Eight guests will get to join host Matt Waller from Adventure Bay Charters, shark expert Dr Blake Chapman and the band on a day out on the water.
Learning about and observing marine animals, guests will then head into the boat's viewing hull from under the water while KISS members Paul Stanley, Gene Simmons, Eric Singer and Tommy Thayer play some of their hits up on the deck.
The music will be projected over and below the water to attract the sharks.
Mr Waller said using music to attract sharks showed they have different personalities and like different types of music.
"The most important thing for me has always been to ensure that the encounters are responsible and ethical," he said.
"For that, it helps that the humans are the ones in the cage," he joked.
"And now with KISS, we're taking it to a whole new level - humans will be entertaining the sharks, not the other way around."
South Australian Tourism Commission chief executive Rodney Harrex said animal conservation was very important and was glad the experience promoted sustainable tourism.
"I'm delighted to hear KISS will be playing their famous songs for our great white sharks in Port Lincoln on the Eyre Peninsula," he said.
"The region is known for its aquatic activities from shark cage diving, where you can get up close and personal with the great white shark, swimming with sea lions or going whale watching.
"I'm sure the sharks will enjoy the at-sea concert and for the humans who are lucky enough to be part of this once in a lifetime experience, there are plenty of other things to do from sampling the region's legendary oysters to checking out the amazing local wineries."
Tickets for the experience will go on sale on Tuesday October 15 at 8.30am local time (Australian Central Daylight Savings Time) on the Airbnb website at www.airbnb.com/kiss.
The KISS Concert for Great White Sharks will take place on November 18.
All proceeds from the $74 tickets will go towards the Australian Marine Conservation Society.