Kmart Port Lincoln and the Salvation Army officially launched their Wishing Tree Appeal last week.
The appeal was launched last Thursday with the school choir from St Joseph's singing some Christmas carols and face painting, balloons, a cake stall and a visit from Father Christmas all part of the launch.
The appeal uses Kmart stores as a collection point to assist the Salvation Army at Christmas time.
Kmart operations manager Martine Flitter said the appeal had collected more than eight million gifts over the past three decades.
"We do receive a lot of gifts for children, but we also would like to receive gifts for everyone that might be having a hard time," she said.
"Any gift will be greatly accepted and appreciated.
"It's the teen population that are doing it hard, we don't receive a lot of gifts for them so that would be a good thing to donate," she also added.
Salvation Army corps officer Adrian Hammond said it had been a challenging time for the community.
"Getting ready to celebrate Christmas...can be a challenging time for some people in our community that are doing it tough," he said.
The Wishing Tree Appeal works in a number of ways, including leaving a gift under the tree with the tag indicating age group and gender, donating a coin at the registers, taking a tag off the tree and scanning at the register, or donating online at kmart.com.au/wishingtree.