After having been recently chosen as one of eight tour guides across Australia in the national tourism campaign, local tour operator David 'Lunch' Doudle is set to feature in a stand-alone campaign to be released on Monday.
Titled "Come live our philAUSophy", the campaign was launched in late October and will be Tourism Australia's major promotional material for the next three years.
Mr Doudle takes tourists on guided tours through his business to some of his secret locations where they partake in four-wheel-driving, wildlife interaction, beach visits and local food experiences including oysters.
He spent a day filming the campaign in September and that it was a great experience to be a part of.
"I love sharing our incredible natural backyard and friendly local characters with the world," said Mr Doudle.
"I think that the Australian people are some of our country's greatest assets, and where better than the Eyre Peninsula to pull up a seat next to a laid back Aussie with a fantastic sense of humour?"
Federal Tourism Minister Simon Birmingham said the spotlight will be on the Eyre Peninsula when Tourism Australia releases the video to their social media followers.
"This campaign is about attracting visitors to experience the Australian way of life and immerse themselves in our culture like a true local," he said.
"South Australia is renowned for its world-famous wine country, beaches and marine environment.
"The Eyre Peninsula is an outstanding natural attraction and one of our greatest tourism offerings that highlights Australia's connection with the environment.
"With a focus on unique experiences like this, we can attract more travellers to come to Australia and venture further into the regions for an authentic and enriching experience."