THE 2020 Bendigo Bank Tunarama Festival is a day away from officially kicking off for an action-packed long weekend.
This year's festival also marks the third year of the Port Lincoln Bendigo Bank as naming rights sponsor.
Port Lincoln Bendigo Bank business manager Phil Channon said as the festival was an iconic event for Port Lincoln it was something the company did not want to see the city lose, and said the three year sponsorship had been successful.
"A few years when there seemed to be a few difficulties we, as a company, decided it should remain so we decided to step in in a big way," he said.
"The other reasoning behind it of course, which is critically important, is the fact that it brings so many visitors .. .and so the people who provide accommodation services.
"All those sorts of things benefit as a whole outside of Tunarama." Tunarama committee president Sharon Humenick said the the community was the festival's main focus and keeping it free for everyone.
"We source everything locally when we can so we support lots of local people to put up our infrastructure and things like. It is a flow-on effect, iot just what we bring into the town. It is the people in the town who we support as well," she said.
Mrs Humenick said the festival this year coincided with Chinese New Year, with a moon lantern parade to take place on Saturday night.
She said cruise ship guests who visit could also try their luck in the Tuna Toss and have their photo with a tuna.
"That's some more publicity for the festival and people who probably would never get the chance will get the chance to do it," she said.