Road back to EP Roads lead to EP

A series of hashtags has been developed to keep Eyre Peninsula fresh in the minds of holiday goers as travel restrictions ease.

Regional Development Australia Eyre Peninsula is collaborating with council tourism officers across the region on a hashtag campaign through the Tourism Advisory Group.

Hashtags are used on social media, where users can follow and track public posts on online platforms.

The first hashtags released, #timetodream and #holidaylater, will be used to promote the region for intrastate travel, and interstate travel once it is safe to do so.

RDAEP tourism development manager Sondra Stewart said all tourism operators on Eyre Peninsula were encouraged to use the hashtags.

"The hashtags are designed to do a number of things, including to keep Eyre Peninsula at the top of people's minds when planning holidays," she said.

Hashtags #uncrowded and #fresheyre will also be released along with hashtags made for towns across the region.

A tourism website will be launched in July and a social media campaign will coincide with the promotion.

Ms Stewart said they were considerate of community concerns about COVID-19 but it was about putting the message out that "less restrictions mean you're welcome here to the Eyre Peninsula."

The hashtag campaigns are a part of the COVID-19 Eyre Peninsula Communication Plan which is being used as a roadmap for recovery.

Ms Stewart said the plan was aligned with the South Australian Tourism Commission's marketing campaigns to ensure organisations and businesses could leverage and amplify the messaging.

She said RDAEP was taking advice from the commission, SA Health and state and federal governments.

Eyre Peninsula Local Government Association president Sam Telfer said businesses and individuals across the region had dealt with a challenging situation with COVID-19 and the restrictions that came with it.

"As the situation becomes safer and there is an easing of these restrictions, there will be a need and opportunity to encourage people to visit our region, as well as us locals to visit our local businesses too," he said.

"We have so much to offer on the EP and visitors from other parts of our state and country play a key role in the viability of many of our businesses."

Port Lincoln company Cohere Creative were involved in the hashtag designs.