Port Lincoln's Holden dealership provided car lovers with a chance to farewell a brand they had adored for decades.
It happened at an event on Friday. City Motors held a send off for Holden at its dealership on Friday afternoon, as it prepares to take down the Holden sign in the coming week.
A get together was organised followed with classic and modern Holden vehicles lined up on show in the car yard.
This was followed by a procession at 5pm as about 50 Holden cars made their way up Tasman Terrace.
General Motors announced last year that it would retire the Holden brand in Australia and New Zealand.
Dealer principal Mark Venning said Holden owners were invited for one last hurrah.
"It resonated with me...how much of a connection people here and across Australia had with the Holden brand," he said.
"It's to commemorate over 70 years of Holden involvement."
The City Motors site has been connected with General Motors vehicles since 'Ace Autos' opened as a Chevrolet dealership in 1936, before City Motors began as a Holden dealership in the early 1950s.
Port Lincoln Auto Club member Allan Murray displayed his 1976 Holden Torana A9X at the event.
Mr Murray said he had owned Holden vehicles over many years and it was sad to see the sign come down, but the brand would never die in the hearts of Australians.
"It's great to see the dealership embrace the day," he said.
There was also a presentation of Car of the Day, which went to Shaun and Medeanna Whittle for their 1962 EJ Holden, which was bought by Mr Whittle's grandparents at the dealership in 1962.
"They would've loved the fact the car is still in the family and was awarded on this day," said Mr Whittle.